Question Mark - Question marks are the brands that require much closer consideration.If successful, a star will become a cash cow when its industry matures. Star may generate cash, but because the market is growing rapidly they require investment to maintain their lead. Star - Star operates in high growth industries and maintain high market share.In general, they are not worth investing in because they generate low or negative cash returns. Dog - Dog holds low market share compared to competitors and operate in a slowly growing market.Cash cow requires little investment and generate cash that can be used to invest in other business units. Cash cow - a business unit that has a large market share in a mature, slow growing industry.It classifies business portfolio into four categories: It's used to determine what priorities should be given in the product portfolio of a business unit. The BCG Matrix method is the most popular portfolio management tool. Will convert your BCG matrix template into PDF, and without any quality loss. It's just this simple, only clicking on the Export PDF button
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